Webflow Landing Page - Freshly - Case Study

Objective:

Develop new evergreen marketing landing pages and new content-based landing page layouts to refresh existing top performers.

Sucess Metrics:

• Increase in lead form conversion.
• Scroll to bottom of page.

Target Audience

Freshly existing audience + New Customers

Mandatory Elements

• Top module to account for promotional/offer copy
• Lead capture (Email and ZIP form field)
• How it works section
• Top Rated Meals section
• Testimonials Section
• Promo offer footer

Old Design:

Design #1:

Design #2:

Design #3: